ERIC Number: EJ998124
Record Type: Journal
Publication Date: 2013
Social Networking: Engaging Prospective and Admitted African American and Other Minority Students before They Arrive on Campus
Wortham, Forest B.
About Campus, v18 n1 p21-24 Mar-Apr 2013
Planning programs with learning outcomes that address diversity issues on campus can become fairly routine--a "plug and play" task--for a director of multicultural student affairs at a private, religious, predominantly white liberal arts university. However, connecting with African American and other minority students when they arrived on campus at Wittenberg University had become a challenge for the author as the director, and for the student leaders of the African American student organization he advised. Despite their best efforts to engage their target population, progressively fewer students were connecting with them or participating in significant numbers in their programs and events. The anecdotal feedback from students was that diversity awareness was, in their estimation, cliched and passe. Connecting with these students before they arrived was the key to engaging them on campus. In this article, the author describes how he spanned the virtual and physical worlds to help incoming minority students find their place.
Descriptors: Minority Group Students, Student Diversity, Student Organizations, African American Students, Social Networks, Student Personnel Services, College Freshmen, School Orientation, Outreach Programs, Cultural Awareness, Intercultural Programs, Student Participation, Mass Media Role, Mass Media Use, Program Descriptions, Program Development, Program Effectiveness
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A