Your search found 1817 results.

Descriptors:
Program Evaluation; Youth; State Programs; Adolescents; Advertising; Regression (Statistics); At Risk Persons; Prevention; Smoking; Telephone Surveys; Health Promotion; Health Behavior; Health Education; Public Health; Adolescent Attitudes; Program Effectiveness; Mass Media Effects; Mass Media Role

Abstract:
In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is "Tobacco.Reality.Unfiltered." ("TRU"), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years of the TRU media campaign, from 2004 to 2009, using telephone surveys of NC youth. Overall, TRU campaign awareness was moderate among youth in its first year, with awareness significantly increasing over time. The majority of youth who saw the advertisements reported that they were convincing, attention grabbing and gave good reasons not to smoke. In 2009, logistic regression models revealed awareness of the TRU advertisements was associated with decreased odds of current smoking and experimenting with cigarettes for at-risk NC youth. Results from this research may help other states to define, evaluate and modify their own media campaigns, especially within financially or politically constraining environments. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Smoking; Television; Advertising; Mass Media Effects; Mass Media Role; Telecommunications; Health Promotion; Prevention; Health Behavior; Public Health; Information Dissemination; Program Effectiveness; Program Evaluation; Correlation; Statistical Analysis

Abstract:
The aim of the study was to assess the relative effectiveness of cessation, secondhand smoke and other tobacco control television advertisements in promoting quitlines in nine states from 2002 through 2005. Quarterly, the number of individuals who used quitlines per 10 000 adult smokers in a media market are measured. Negative binomial regression analysis was used to link caller rates to market-level exposure to tobacco control television advertisements overall and by message theme. The relationship between caller rates and advertising exposure was positive and statistically significant (P less than 0.001). Advertisements that focus on promoting cessation (P less than 0.001), highlighting the dangers of secondhand smoke (P = 0.037), and all other tobacco countermarketing advertisements (P = 0.027) were significantly associated with quitline caller rates. For every 10% increase in exposure to cessation, secondhand smoke and other tobacco countermarketing advertisements, caller rates increased by 1.1, 0.2 and 0.4%, respectively. Caller rates significantly increased in quarters when cigarette excise tax increased (P less than 0.001) and when the percentage of the population covered by comprehensive smoke-free air laws increased (P = 0.022). Although advertisements promoting cessation are the most effective in driving quitline use, other topics, such as messages highlighting the dangers of secondhand smoke, also prompt their quitlines. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Minority Group Students; Student Diversity; Student Organizations; African American Students; Social Networks; Student Personnel Services; College Freshmen; School Orientation; Outreach Programs; Cultural Awareness; Intercultural Programs; Student Participation; Mass Media Role; Mass Media Use; Program Descriptions; Program Development; Program Effectiveness

Abstract:
Planning programs with learning outcomes that address diversity issues on campus can become fairly routine--a "plug and play" task--for a director of multicultural student affairs at a private, religious, predominantly white liberal arts university. However, connecting with African American and other minority students when they arrived on campus at Wittenberg University had become a challenge for the author as the director, and for the student leaders of the African American student organization he advised. Despite their best efforts to engage their target population, progressively fewer students were connecting with them or participating in significant numbers in their programs and events. The anecdotal feedback from students was that diversity awareness was, in their estimation, cliched and passe. Connecting with these students before they arrived was the key to engaging them on campus. In this article, the author describes how he spanned the virtual and physical worlds to help incoming minority students find their place. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Foreign Countries; Developing Nations; Trust (Psychology); Role of Religion; Multiple Regression Analysis; Ethnicity; Educational Attainment; Age Differences; Gender Differences; Mass Media Role; Social Justice; Religion; Catholics; Religious Organizations; Place of Residence; Life Satisfaction; Political Affiliation; Social Indicators; Sociometric Techniques; Religious Factors; Comparative Analysis; Surveys; Correlation; Predictor Variables; Traditionalism; Protestants; Muslims

Abstract:
Based on individual-level data from 2008 Afro-barometer survey, this study explores the relationship between religion (religious affiliation and religious importance) and trust (interpersonal and institutional) among Ghanaians. Employing hierarchical multiple regression technique, our analyses reveal a positive relationship between religious affiliation and both measures of trust among Ghanaians. A positive relationship between Catholic, Protestant, Muslim, Pentecostal/Evangelical faiths and interpersonal trust compared to non/traditional religion are detected. The data also reveal that upon controls, only Catholic and Pentecostal/Evangelical show significant positive effect on institutional trust among Ghanaians compared to non/traditional religion. It is worth noting that religious importance does not significantly predictor of neither interpersonal nor institutional trust among Ghanaians. The overall effect of religion on trust is weak, and weaker for institutional trust. Most of the difference relates to the difference between world religions and traditional religions. Place of residence, political affiliation, region of residence, ethnicity, and education are significant nonreligious predictors of both institution and interpersonal trust among Ghanaians. The findings further show that whereas age significantly influences only interpersonal trust, gender, life satisfaction, media exposure, sense of corruption, and sense of unfair treatment are significant factors molding institutional trust among Ghanaians. Policy implications of the study are discussed, emphasizing the need to incorporate religious organizations in efforts aimed at boosting interpersonal and institutional trust among Ghanaians. Religious-specific trust promotion program is suggested as possible strategy likely to succeed in Ghana. The need for more detailed studies in this important but ignored area is emphasized. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Teaching Methods; Interaction; Electronic Learning; Online Courses; Aptitude Treatment Interaction; Mass Media Effects; Mass Media Role; Social Networks; Network Analysis; Literature Reviews; Social Cognition; Distance Education; Constructivism (Learning); Social Psychology

Abstract:
History has shown the importance of interaction in the online teaching/learning environment. The World Wide Web has allowed interaction to expand the cognitive process by facilitating the construction of personal knowledge. The web, however, has been both a challenge and an opportunity to interaction. This paper draws on the literature to illustrate how interaction enhances learning and how that interaction can be expanded through new techniques and tools. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Internet; Plate Tectonics; Computer Uses in Education; Web Sites; Mass Media Role; Mass Media Use; Learning Activities; Science Activities; Global Approach; Earth Science; Science Course Improvement Projects; Instructional Design; Material Development; Educational Technology; Educational Equipment

Abstract:
The website "Earthlearningidea" was developed for the International Year of Planet Earth in 2007 and continues with one new activity per fortnight. Activities are devised to catch the attention of students and to enable them to enjoy the science of the Earth. Many activities require minimal equipment, for schools in developing countries, but there is plenty to enhance the teaching of topics such as plate tectonics where some apparatus is needed. An example of a complete activity illustrates the format. The latest uptake across the world is reviewed, including translations into eight languages. Readers are encouraged to take part themselves. (Contains 5 figures and 7 online resources.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Educational Technology; Internet; Mass Media Role; Mass Media Effects; Mass Media Use; Social Networks; College Students; Interpersonal Communication; Web 2.0 Technologies; Computer Mediated Communication; Influence of Technology

Abstract:
For tech-savvy educators looking to connect with students, social media have a powerful allure: Not only are sites such as Facebook and Twitter inherently designed for discussion and the exchange of ideas, but most students are already immersed in the technology. While these sites have their critics, social media's potential for collaboration is hard to ignore. Social media offer a way for students to collaborate in a familiar environment, whether in a public forum, private network, or somewhere in between. [For part I, see EJ991760.] Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Popular Culture; Males; Urban Youth; Educational Practices; Empowerment; Technology Uses in Education; Mass Media Effects; Mass Media Role; Classroom Techniques; Culturally Relevant Education; African American Students; Hispanic American Students; Critical Theory; Youth Opportunities

Abstract:
In this article, the authors discuss the potential for emancipatory pedagogies, which include practices like the use of digital tools and popular culture, to undo deficit constructions of Black and Latino males and their literacy practices. They discuss why such practices are not more readily available and visible in traditional urban school settings but how their use of digital tools and popular culture with urban Black and Latino males happens in "alternative" settings and outside official school contexts. The authors challenge the criminalization and policing of digital and popular literacies among Black and Latino males in urban school settings and reflect on the ways that they have witnessed emancipation and empowerment when these male students were not only allowed but "free" to engage in such practices. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Accessibility (for Disabled); Access to Education; Educational Technology; Assistive Technology; Social Isolation; Disabilities; Inclusion; Access to Computers; Access to Information; Mass Media Effects; Mass Media Role; Mass Media Use; Influence of Technology; Social Distance; Social Influences

Abstract:
The potential of technology to connect people and provide access to education, commerce, employment and entertainment has never been greater or more rapidly changing. Communication technologies and new media promise to "revolutionize our lives" by breaking down barriers and expanding access for disabled people. Yet, it is also true that technology can create unexpected and under-critiqued forms of social exclusion for disabled people. In addition to exploring some of the ways that even (or especially) assistive technology can result in new forms of social exclusion, we also propose alternative ways of thinking about inclusive and accessible (as opposed to assistive) technology and provide some very practical ways that accessible technologies would promote greater access and flexibility for disabled students and adults. We contend that technology should be conceived of as a global, accessible and inclusive concept, not one that requires a qualifier based on who it is "for". (Contains 8 footnotes and 2 figures.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Terrorism; Mass Media Role; Crime; Fear; Telephone Surveys; News Reporting; Risk; Credibility; Correlation

Abstract:
Several authors have proposed that media hype elevates perceptions of risk and fear of crime. Research suggests that fear of crime is related to the overall amount of media consumption, resonance of news reports, how much attention the individual pays to the news, and how credible he or she believes it to be. The present study examines whether the same applies for terrorism. We use telephone survey data (N = 532) of New Yorkers and Washingtonians to test whether perceived risk and fear of terrorism are associated with several media-related variables. We find that exposure to terrorism-related news is positively associated with perceived risk of terrorism to self and others and with fear for others, but not for self. (Contains 2 notes and 5 tables.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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