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EJ984733 - Using FarmVille in an Introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills

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ERIC #:	EJ984733
Title:	Using FarmVille in an Introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills
Authors:	Krom, Cynthia L.
Descriptors:	Nonmajors; Assignments; Accounting; Active Learning; Computer Games; Introductory Courses; Social Networks; Skill Development; Management Development; Teaching Methods; Student Attitudes; Learner Engagement; Peer Relationship; Teacher Student Relationship; College Faculty; College Students
Source:	Journal of Management Education, v36 n6 p848-865 Dec 2012
More Info: Help Peer Reviewed:	Yes
Publisher:	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Date:	2012-12-00
Pages:	18
Pub Types:	Journal Articles; Reports - Research
Abstract:	This article explores the use of the free Zynga computer game FarmVille, which is played in conjunction with Facebook[R], to facilitate active learning in a managerial accounting course. Results indicate that it invokes an improved understanding of the accounting content, particularly among nonaccounting majors; a high level of student satisfaction with the assignment; and excellent outcomes in developing peer-to-peer and faculty-student relationships. This innovative approach is offered as an alternative way to achieve managerial accounting learning objectives. Its greatest strength is the social networking benefits it brings. (Contains 3 tables.)
Abstractor:	As Provided
Reference Count:	26

Note:	N/A
Identifiers:	N/A
Record Type:	Journal
Level:	N/A
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	ISSN-1052-5629
Audiences:	N/A
Languages:	English
Education Level:	Higher Education
Direct Link:	http://dx.doi.org/10.1177/1052562912459029

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