Beliefs and Expectations of Principles of Marketing Students.

Ferrell, Linda; Gonzalez, Gabriel

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Title: Beliefs and Expectations of Principles of Marketing Students

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Title:	Beliefs and Expectations of Principles of Marketing Students
Authors:	Ferrell, Linda; Gonzalez, Gabriel
Descriptors:	Student Attitudes; Career Choice; Marketing; Misconceptions; Expectation; Introductory Courses; Student Surveys; Attitude Change; Questionnaires; Work Attitudes; Transfer of Training; Business Education
Source:	Journal of Marketing Education, v26 n2 p116-122 2004
More Info: Help Peer Reviewed:	Yes
Publisher:	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Date:	2004-00-00
Pages:	7
Pub Types:	Journal Articles; Reports - Evaluative
Abstract:	Students were surveyed to determine their beliefs and expectations prior to taking their Principles of Marketing class. The students were surveyed on the first day of class before any introduction to the course. The students were asked eight open-ended questions to determine their knowledge and awareness about marketing as a field of study. The results indicated that students believe marketing comprises selling, advertising, and promotion. Almost half of the respondents believe that marketing is a "bad business practice," and nearly one-fourth thought that marketing was a poor career choice. Recommendations are provided for how to address student misconceptions and beliefs about marketing. (Contains 4 tables.)
Abstractor:	As Provided
Reference Count:	17

Note:	N/A
Identifiers:	N/A
Record Type:	Journal
Level:	N/A
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	ISSN-0273-4753
Audiences:	N/A
Languages:	English
Education Level:	Higher Education
Direct Link:	http://dx.doi.org/10.1177/0273475304265543

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