Playing the Rankings Game.

Farrell, Elizabeth F.; Van Der Werf, Martin

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Title: Playing the Rankings Game

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Title:	Playing the Rankings Game
Authors:	Farrell, Elizabeth F.; Van Der Werf, Martin
Descriptors:	Graduation Rate; Academic Achievement; Institutional Characteristics; Publicity; Periodicals; Higher Education; Educational Quality; Institutional Evaluation; Data Collection; Alumni; Fund Raising; College Administration; College Admission; School Holding Power
Source:	Chronicle of Higher Education, v53 n38 pA11 May 2007
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Publisher:	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Publication Date:	2007-05-25
Pages:	1
Pub Types:	Journal Articles; Reports - Descriptive
Abstract:	While some colleges claim not to care what "U.S. News & World Report" says, and experts cite problems in the way its annual rankings are done, many institutions scramble to improve their positions. There are well-documented examples of institutions that have solicited nominal donations from alumni to boost their percentage of giving, encouraged applications from students they had no intention of accepting, or creatively interpreted how they should report the required data to "U.S. News." Others, like Baylor University, simply make it an explicit goal to improve their standing in the rankings. In some ways, "U.S. News" has become the tail that wags the dog. The magazine's annual college guide does not merely compile data on what colleges are doing. It has changed the way many college officials determine their institutional priorities. Possible changes to the rankings formula and alternative to the "U.S. News" rankings are discussed.
Abstractor:	ERIC
Reference Count:	0

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Identifiers:	N/A
Record Type:	Journal
Level:	N/A
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	ISSN-0009-5982
Audiences:	N/A
Languages:	English
Education Level:	Higher Education
Direct Link:	http://chronicle.com/

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