Presents a 30-month case study of how one business writer made decisions concerning audience. Suggests that audience theory does not adequately describe the cognitive and social decisions writers make in real-world professional contexts, with intrinsic internal factors such as writer's creditability, financial rewards, and promotions affecting decisions concerning audience more than the client's specific need for the report. (SR)
Abstractor:
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Reference Count:
0
Note:
Special Issue: Business Communication--Concepts and Contexts, Presents and Futures.