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Record Details - EJ459135
Title: Symbolic Communication: Reading Material Culture.

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Title:Symbolic Communication: Reading Material Culture.
Authors:Sayre, Shay
Descriptors:AdvertisingClass ActivitiesHigher EducationJournalism EducationPopular CulturePublic RelationsSemioticsSymbolic LanguageUnits of Study
Source:Journalism Educator, v47 n4 p13-19 Win 1993
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Publisher:N/A
Publication Date:1993-00-00
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Pub Types:Journal Articles; Guides - Classroom - Teacher
Abstract:Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a close analysis of material objects. (RS)
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Reference Count:0

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Record Type:Journal
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ISBN:N/A
ISSN:ISSN-0022-5517
Audiences:N/A
Languages:English
Education Level:Higher Education
 

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