Audience Insights: Communicating to Teens (Aged 12-17).

Alert:

Limited Availability of Full-Text Documents. Click here for more information, or here to request the return of a PDF online.

Help

Tutorial

Help |

Tutorial

Help |

Tutorial

Help With This Page

Back to Search Results Help Permalink Share this record

More Info:
Help 0 items in My Clipboard | Add record to My Clipboard

Record Details - ED507788

Title: Audience Insights: Communicating to Teens (Aged 12-17)

Full-Text Availability Options:

ERIC Full Text (1354K)

Related Items: Show Related Items

Click on any of the links below to perform a new search
Title:	Audience Insights: Communicating to Teens (Aged 12-17)
Authors:	N/A
Descriptors:	Adolescents; Cohort Analysis; Audience Awareness; Health Behavior; Communication Strategies; Marketing; Science and Society; Influence of Technology; Interpersonal Competence
Source:	Centers for Disease Control and Prevention
More Info: Help Peer Reviewed:
Publisher:	Centers for Disease Control and Prevention. 1600 Clifton Road, Atlanta, GA 30333. Tel: 800-311-3435; Tel: 404-639-3311; Web site: http://www.cdc.gov
Publication Date:	2009-00-00
Pages:	8
Pub Types:	Reports - Descriptive
Abstract:	CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To develop "Audience Insights", secondary data is collected and analyzed from CDC-licensed consumer databases, books, articles, and the Internet. "Audience Insights" can help readers to communicate more effectively with their audience in order to influence their behavior. This issue of Audience Insights provides insights into how teens think and how their health behaviors reflect their economic, racial, gender, and geographic disparities. Ideas for effective communication with them are also offered.
Abstractor:	ERIC
Reference Count:	12

Note:	N/A
Identifiers:	N/A
Record Type:	Non-Journal
Level:	N/A
Institutions:	Centers for Disease Control and Prevention (DHHS/PHS)
Sponsors:	N/A
ISBN:	N/A
ISSN:	N/A
Audiences:	N/A
Languages:	English
Education Level:	Secondary Education

Back to Search Results