Student-Run Advertising Agency: A Showcase for Student Work.

Avery, James R.; Marra, James L.

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Record Details - ED351711

Title: Student-Run Advertising Agency: A Showcase for Student Work.

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Title:	Student-Run Advertising Agency: A Showcase for Student Work.
Authors:	Avery, James R.; Marra, James L.
Descriptors:	Advertising; College Students; Experiential Learning; Higher Education; School Community Relationship; Work Experience
Source:	N/A
More Info: Help Peer Reviewed:
Publisher:	N/A
Publication Date:	1992-08-00
Pages:	49
Pub Types:	Speeches/Meeting Papers; Opinion Papers; Guides - Non-Classroom
Abstract:	One of the best forums for teaching creativity in advertising is the student-run advertising agency. It is organized like a typical advertising agency with a creative department, a media department, a research department and an account service department, and has a pyramidic structure. Student-run advertising agencies exist for two primary reasons: (1) they help to give the student experience; and (2) they provide a service to the community. Comments from former participants in student-run advertising agencies who are now employed in advertising show that experience in on-campus agencies gives students a competitive edge in their job searches. The teaching environment in a student-run advertising agency is more like the professional world and less like the academic world because it teaches by doing, in a hands-on environment. (Nineteen examples of student work are attached.) (SR)
Abstractor:	N/A
Reference Count:	N/A

Note:	Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).
Identifiers:	Advertising Agencies; Student Led Activities
Record Type:	Non-Journal
Level:	1 - Available on microfiche
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	N/A
Audiences:	N/A
Languages:	English
Education Level:	Higher Education

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