The Electric Company Distractor Data: The Influence of Context.

Rust, Langbourne W.

Alert:

Limited Availability of Full-Text Documents. Click here for more information, or here to request the return of a PDF online.

Help

Tutorial

Help |

Tutorial

Help |

Tutorial

Help With This Page

Back to Search Results Help Permalink Share this record

More Info:
Help 0 items in My Clipboard | Add record to My Clipboard

Record Details - ED122812

Title: The Electric Company Distractor Data: The Influence of Context.

Full-Text Availability Options:

ERIC Full Text (133K)

Related Items: Show Related Items

Click on any of the links below to perform a new search
Title:	The Electric Company Distractor Data: The Influence of Context.
Authors:	Rust, Langbourne W.
Descriptors:	Arousal Patterns; Attention; Cues; Educational Television; Learning Motivation; Primary Education; Production Techniques; Public Television; Research Projects; Sequential Learning; Television; Television Research; Visual Learning
Source:	N/A
More Info: Help Peer Reviewed:
Publisher:	N/A
Publication Date:	1971-10-13
Pages:	9
Pub Types:	Books
Abstract:	As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend to follow each other, and that the appeal of a bit is enhanced by following a bit with high appeal. While the attention given to one bit influences the attention given to the following bit, the influence extends no further. This suggests that high-value, low-appeal bits should follow high-appeal bits. Also, if a bit lasts more than one minute, its carry over effect diminishes. (EMH)
Abstractor:	N/A
Reference Count:	0

Note:	Reproduced from best copy available
Identifiers:	Electric Company
Record Type:	Non-Journal
Level:	1 - Available on microfiche
Institutions:	Children's Television Workshop, New York, NY.
Sponsors:	N/A
ISBN:	N/A
ISSN:	N/A
Audiences:	N/A
Languages:	N/A
Education Level:	Primary Education

Back to Search Results