A study examined kinds of messages prevalent in the media used by preteen and teenage girls, asking what messages are sent about goals, dating, careers, behavior, and appearance and its relationship to well being. Four media were the subject of the study, which comprised 12 samples from television programs, theatrical films, music videos, and teen magazines. Results indicated that the under-representation of women in the samples was consistent with analyses from the past 40 years up to current studies. Findings suggest that the media offer girls many positive role models in independent women who rely on themselves to solve their own problems and who use intelligence, honesty, and efficiency to achieve their goals. Findings also suggest that the media contain stereotypical messages about appearance, relationships and careers. (Contains 19 tables of data. Appendixes contain lists of the television shows, films, music videos, and magazines used in the analysis.) (EF)
For related documents from the study, see CS 510 407-410.
Media Appraisal; Media Imagery; Music Videos; Teen Magazines
1 - Available on microfiche
Children Now, Oakland, CA.; Henry J. Kaiser Family Foundation, Menlo Park, CA.