How Colleges Use Alumni to Recruit Students.

Fogg, Piper

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Title: How Colleges Use Alumni to Recruit Students

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Title:	How Colleges Use Alumni to Recruit Students
Authors:	Fogg, Piper
Descriptors:	Alumni; Student Recruitment; College Admission; Admissions Officers; Surveys
Source:	Chronicle of Higher Education, v54 n34 pB13 May 2008
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Publisher:	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Publication Date:	2008-05-02
Pages:	1
Pub Types:	Journal Articles; Reports - Descriptive
Abstract:	Many college alumni wear their love for their alma maters on their sleeves, if not their sweatshirts. They are practically a walking advertisement for the college, so it often makes sense to rely on them when recruiting, a new survey of admissions officers suggests. The survey, however, also showed that admissions offices with budgets of less than $1-million used alumni less than did those from offices with larger budgets. This article describes how colleges are using alumni to recruit potential students, and discusses the drawbacks and benefits of engaging alumni in student recruitment.
Abstractor:	ERIC
Reference Count:	0

Note:	N/A
Identifiers:	N/A
Record Type:	Journal
Level:	N/A
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	ISSN-0009-5982
Audiences:	N/A
Languages:	English
Education Level:	Higher Education
Direct Link:	http://chronicle.com/

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