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| ERIC #: | EJ744453 |
| Title: | Evaluation of the "Energize Your Life!" Social Marketing Campaign Pilot Study to Increase Fruit Intake among Community College Students |
| Authors: | Shive, Steven E.; Morris, Michelle Neyman |
| Descriptors: | Program Effectiveness; Marketing; Pilot Projects; Health Promotion; Nutrition; Food; College Students; Student Attitudes; Intervention; Program Evaluation; Questionnaires; Student Surveys; Pretests Posttests |
| Source: | Journal of American College Health, v55 n1 p33-39 Jul-Aug 2006 |
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| Publisher: | Heldref Publications. 1319 Eighteenth Street NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail: subscribe@heldref.org; Web site: http://www.heldref.org. |
| Publication Date: | 2006-00-00 |
| Pages: | 7 |
| Pub Types: | Journal Articles; Numerical/Quantitative Data; Reports - Research |
| Abstract: | In this study, the authors evaluated the effectiveness of the "Energize Your Life!" social-marketing campaign pilot study to improve knowledge, attitudes, and fruit intake among community college students. The authors used a cross-sectional, quasi-experimental, pre- and posttest design. They randomly selected community college students (N = 1,367) and exposed the intervention campus to fruit fairs to distribute fresh fruit, 100% fruit juice, and fruit smoothie samples and information about fruit to students. The authors also addressed policy change to increase the accessibility of fruit on campus. There was a significant increase in fruit intake between pre- and posttest at the intervention campus. Although students had positive attitudes toward intake, most did not achieve the minimum recommended daily 2 servings of fruit. Approximately 25% of the students had insufficient funds, which affected their food intake. Longer-term social marketing interventions may be an effective means of improving the dietary quality of community college students. (Contains 4 tables.) |
| Abstractor: | Author |
| Reference Count: | 35 |
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| Note: | N/A |
| Identifiers: | California |
| Record Type: | Journal |
| Level: | N/A |
| Institutions: | N/A |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | ISSN-0744-8481 |
| Audiences: | N/A |
| Languages: | English |
| Education Level: | Higher Education |
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