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| ERIC #: | ED496168 |
| Title: | Getting Started with Market Research for Out-of-School Time Planning: A Resource Guide for Communities |
| Authors: | Pokela, Julianne; Steblea, Ingrid; Shea, Linda; Denny, Elizabeth |
| Descriptors: | Community Leaders; Marketing; Research; After School Education; Enrichment Activities; Extracurricular Activities; After School Programs; Student Characteristics; Student Participation; Data Analysis; School Community Relationship; Data Collection; Participation; Population Groups; Children; Adolescents |
| Source: | Wallace Foundation, The |
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| Publisher: | Wallace Foundation. 5 Penn Plaza 7th Floor, New York, NY 10001. Tel: 212-251-9700; Web site: http://www.wallacefoundation.org |
| Publication Date: | 2007-03-00 |
| Pages: | 36 |
| Pub Types: | Guides - Non-Classroom |
| Abstract: | Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more informed decisions. It includes an overview of market research as well as a series of detailed workbooks that explain how to conduct a variety of research activities. (Contains 3 endnotes.) [This manual was authored with Jeffrey Steblea. It was published and funded by The Wallace Foundation and prepared by Market Street Research.] |
| Abstractor: | Author |
| Reference Count: | 0 |
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| Note: | N/A |
| Identifiers: | N/A |
| Record Type: | Non-Journal |
| Level: | N/A |
| Institutions: | N/A |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | N/A |
| Audiences: | Community; Practitioners; Policymakers |
| Languages: | English |
| Education Level: | Elementary Secondary Education |
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